Description
Learn the true story of the woman who refused to let Vincent van Gogh die—twice. In 1891, Jo van Gogh-Bonger, a timid and grieving widow, was left with her brother-in-law Vincent’s unsold paintings. Defying societal expectations, she set out to promote his art and create an inheritance for her son.
In this class:
• Learn about the art elite’s resistance to Van Gogh’s controversial work—and how Jo overcame it
• Discover the intuitive marketing tactics Jo used to turn art once worth nothing into a billion-dollar legacy
• Explore how Jo’s unique background prepared her to recognize Vincent’s genius when others did not
